It's always been known that Apple would be entering the streaming service game - and they've finally made it official with the announcement of Apple TV+. Apple brought out several celebrities during its announcement, including Oprah Winfrey, Reese Witherspoon and Steven Spielberg.
Other high-profile names to take the stage included Jason Momoa and Alfre Woodard, who spoke about their post-apocalyptic series See; Kumail Nanjiani, who announced his show Little America; and J.J. Abrams and Sara Bareilles, who spoke about their show Little Voices ahead of a performance of the theme song by Bareilles.
Apple Arcade games will be playable on the iPhone, iPad, Mac, as well as Apple TV, and users will be able to freely switch between devices. Users can subscribe to and watch Apple TV channels, selecting in à la carte style from HBO, SHOWTIME Starz, and other on-demand services, available both on and offline.
The app will integrate with streaming services including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue, with Optimum and Suddenlink from Altice compatibility to be added later in 2019.
Available sometime this fall in 150-plus countries for Apple portable and desktop devices, users will get access to over 100 games: a mix of original content developed exclusively for Apple Arcade, and in some instances, backed by Apple, too. Apple has been diversifying beyond hardware, selling iCloud storage to its customers, a $10 a month music streaming service and movies and television shows through iTunes.
According to Bloomberg, Apple might be getting ready to announce a gaming subscription service for iOS devices. Also, there the possibility of a new credit card, but a new report says that the company still has another subscription service to unveil.
Apple Streaming Service Apple TV+ Officially Debuts Fall 2019
Apple TV+ positions the company as a challenger to Netflix and Amazon Prime Video, which also produce original content and lead the USA market for paid video streaming services.
Tons of content now available via Apple Channels.
Four years ago, we got our first glimpse at Apple News, created to provide millions of iOS users with easy access to curated, top-quality journalism.
Apple has plenty of money to spend, though, with about US$245b in cash and marketable securities. It was pretty cool how much they highlighted the importance of story, but ultimately pretty light on key details - including the cost of Apple TV+.
"We don't know what you read, and in addition to that, we don't allow advertisers to track you", said Roger Rosner, Apple's vice president of applications.
Meanwhile, the company is working on a games subscription service for its App Store that will focus on iPhones and iPads and bundle together paid games from different developers, Bloomberg reported, citing people with knowledge of the plans.