Despite lots of chummy footage in the documentaries of Ja Rule with Fyre co-founder Billy McFarland, as well as first-hand accounts of people who say they warned the rapper of the impending disaster, he continues to maintain his innocence and ignorance of the fraudulent activity. The festival was marketed through popular influencers using their Instagram platforms to sell this "FOMO" (fear of missing out) on an island experience that would get their followers to spend hundreds of thousands of dollars on villas and other island tour packages that did not exist. At the time, McFarland and others were in the process of planning another scam, called "NYC VIP Access".
She also revealed that Fyre Fest organizers were checking into all the rooms at the Exuma Point Resort. The Rolles own the Exuma Point Bar and Grille on Great Exuma, near where the festival was supposed to take place.
Neither Netflix's Fyre: The Greatest Party That Never Happened or Hulu's Fyre Fraud, though, feature interviews with Ja Rule, the rapper who was one of the most famous faces of the festival. "And they just wiped it out and never looked back", she said through tears.
"I had ten persons working directly with me, just preparing food all day and all night, 24 hours", Rolle said in the documentary.
"I had to literally pay all those people".
When the event was promptly cancelled not long after, with acts including Major Lazer advised they need not even get on their private jet, not only attendees were cheated out of their money, but too the Bahamian workforce who helped construct and provide services at the event.
Rolle recently told ABC News that she spent more than US$100,000 on food and paying her staff.
A photo was uploaded to Rolle's Facebook page Monday showing her and her husband holding a sign with the words: "Thank you GoFundMe". "I would NEVER SCAM or FRAUD anyone what sense does that make???" he wrote. "My life was changed forever, and my credit was ruined by Fyre Fest".
"There is an old saying that goes "bad publicity is better than no publicity" and I pray that whoever reads this plea is able to assist", she concluded.
He wrote: "My heart goes out to this lovely lady..."
Ja Rule then went on air his frustration with those who watched the documentary and thought negatively of him afterward. "MaryAnne Rolle we've never met but I'm devastated that something that was meant to be unbelievable, turn out to be such a disaster and hurt so many ppl ..."