7-Year-Old Toy Reviewer is YouTube's Highest Earning Star, Made $22M

Posted December 05, 2018

NY: A seven-year-old U.S. primary school student Ryan has been named YouTube's highest-earning star after raking in nearly $25m in the last financial year.

Ryan whose parents post his videos on the channel Ryan's Toy Reviews, is YouTube's top earner for 2018.

Since launching his main channel in 2015, Ryan has amassed more than 17m followers and almost 26bn views. Along with that, the young YouTuber has a 17.3 million follower count.

The video has more than 935 million views right now, where Ryan opens a giant egg filled with Pixar "Cars" toys.

According to Forbes, all but $1.36m of the $29.9m earned by Ryan's channel comes from advertising shown before his videos, with the remainder earned from sponsored posts.

Like PewDiePie and the video game industry, Ryan has influenced the toy industry as his reviews - which get millions of views - can affect toy sales.

Online sensation Jake Paul was second on Forbes' list, with £16.8 million. This video has garnered 935 million views, and the channel has a combined 26 billion views, according to Forbes.

Capitalising on his success, the mini-mogul has now launched Ryan's World - a toy and apparel collection sold exclusively at Walmart.

The top-earner told NBC News recently, that he believes his success is "because I'm entertaining and I'm amusing".

The channel is run by Ryan's parents, and it out earned Jake Paul by a slight margin as he earned about $21.5 million during this time period. Forbes said because he is a minor, 15 per cent of Ryan's earnings are funneled into a "Coogan account" which is protected until he becomes a legal adult.

The top five was rounded out by sports crew Dude Perfect ($27 million), Minecraft expert Daniel Middleton ($25 million) and make-up artist Jeffree Star ($24.4 million).

Further down the list, makeup artist and fellow fan of the N-word Jeffree Star sits at #5 with U.S. $18 million ($24,583,600), thanks to their successful cosmetic line.