John Lewis Christmas ad 2018 starring Elton John

Posted November 16, 2018

John Lewis has unveiled its festive advert for 2018, and they've gone for a different style than in previous years. We then see a series of flashbacks from throughout his career, showcasing various performances of the track and its initial studio recording.

Hudson plays a young Elton performing a piano recital at school in front of an audience, including his mum.

It ends with a young Elton, four, running down the stairs on Christmas morning to unwrap his grandmother's gift of a piano.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

But look a little deeper, and this year's story is all about music lessons.

It's here. John Lewis have launched their 2018 Christmas advertising campaign, The Boy And The Piano.

The firm said reports Sir Elton had been paid £5m were "wildly inaccurate" and said some of his fee went to his charitable trust.

The move comes ahead of John Lewis' much-anticipated Christmas campaign, which is reported to contain a starring role for the musician.

Elton John's "Your Song" is the soundtrack of the 2018 advert.

There are few things that mark the beginning of the festive season like the John Lewis Christmas ad.

Another complained that the song had been used before, referencing the 2010 creation.

Yes - as per the John Lewis website, there are some varieties of pianos and keyboards available to purchase from the department store.

However, some fans are far from impressed claiming the advert is nothing more than a shameless plug for his final tour and his upcoming biopic Rocket Man as well as landing him a massive pay day.

Sure, John Lewis knows what they're doing with a stellar celebrity cameo - there is now a dedicated section on their site for piano-based products.