ESPN reported that Nike had kept Kaepernick, who signed a sponsorship deal with the company in 2011, on its payroll throughout the controversy of recent years.
The protests he inspired have polarized many sports fans and inspired President Donald Trump to urge National Football League owners to suspend or fire players who demonstrate during the anthem.
The anthem-kneeling movement remains a source of controversy across the country, and multiple National Football League teams are facing dilemmas about whether to keep players on the field or in the locker room while the anthem plays. "Even it means sacrificing everything".
Sports apparel giant Nike is celebrating the 30th anniversary of its "Just do it" advertising campaign with fresh material, and at least one ad features former-NFL-player-turned-activist Colin Kaepernick.
John Rich feels the deal is an insult to law enforcement - and points to the incident where Kaepernick wore a pair of socks featuring a pig dressed up in a police uniform. Nike did not immediately respond to TIME's request for comment about the new campaign. Kaepernick sat or kneeled during the anthem throughout the 2016 season and launched a movement of athletes doing the same.
President Donald Trump has called players who "disrespect" the USA flag "sons of bitches" and called for them to be sacked.
Last week, an arbitrator ruled there was enough evidence to send the collusion case to trial.
"Nike has always been and will continue to be my family's favorite shoe", wrote Twitter user @TheDionneMama.
Not unexpectedly, the ad also also sparked more negative reactions from various folks online; all you need to do is go through Kaepernick's mentions to get a glimpse at some of those responses.
Nike has in recent months been under scrutiny for its culture and accusations that women are not adequately represented in its leadership ranks.