There are already an excessive number of brands, promoting their products on their respective pages on the Instagram app, adding this native in-app payment feature combined with in-app purchases can easily be more accessible and attractable for all the users.
Although the feature is rolling out to all iOS users, there's no sign of it rolling out for Android users, but we'll keep you posted. In previous versions, users had to leave to the messenger app to watch videos and then come back.
WhatsApp is the world's most popular chat app, with over 1.5billion users each month. First reported by TechCrunch and later confirmed by CNBC, the payments feature is now live for some users in the U.S. and UK.
A couple of days after Facebook's annual developer's conference, Instagram has now added a new feature to its app. In fact, the executive said, people have already used about 2billionminutes of video calling on WhatsApp alone (and Zuckerberg apparently contributes to them, relying on the service to video chat with his young daughters when he's on the road).
WhatsApp is always striving to become a complete messaging app, adopting the latest technology into its groundbreaking features. But later facebook bought them, the fee was no longer required, and WhatsApp was free to use, however, now again the thirst for money arises. Also, the social networking giant revealed that the Oculus TV service, which would offer people VR content, would be launched soon.
The above update can also be considered to be in line with Facebook's continued focus on videos as the new growth engine. Facebook would suggest a match based on the data fed in the new profile. Also, the 2D photos could be turned into VR memories.
Till now this feature has not been rolled out global level, some users have received it while others not. With WhatsApp losing its advocate for bloat-free and advertisement-free user experience, the company is expected to introduce advertisements on the platform.