Patience with the social network had already worn thin among users, advertisers and investors after the company said last year that Russian Federation used Facebook for years to try to sway USA politics, an allegation Moscow denies.
"This is their information, they own it", he added.
For anyone unsure of its meaning, shadow profiles are the data Facebook collects on people who don't have Facebook accounts. And to me, that was a sign that Facebook is embarrassed about what it does for a living. Facebook knows a fair amount about you.
"One thing that seems to be clear from everything that has taken place is that not everybody is talking from the same script", he said.
If you haven't seen the prompt in your News Feed, you can check if your Facebook data was shared with Cambridge Analytica by logging into the network and visiting this help page. Jefferies said in an April research note that the firm "analyzed Facebook's traffic over the course of March and believe that recent headlines around Facebook's data policies have not meaningfully impacted engagement on the platform". "We've reviewed this feature to confirm that Facebook does not collect the content of messages-and will delete all logs older than one year", said Mike Schroepfer, chief technology officer, Facebook.
Although much of the current global discussion about internet privacy is focused on Facebook's recently publicized policies and failures, the Gallup poll also found a greater number of Google users are concerned about their protecting their privacy when using the platform-35 percent are "very concerned", a 10-point jump from 2011.
Larger, more dominant companies like Facebook have the resources to comply with government regulation, he said, but "that might be more hard for a smaller startup to comply with".
NPR previously reported that the Federal Trade Commission is investigating whether Facebook breached a 2011 consent decree by allowing third-party apps access to consumer data without consumer permission. A report by the New York Times presented most of the information used in this article.
After a testy exchange with Zuckerberg, Rep Diana DeGette, a Democrat from Colorado, said Congress should consider imposing "really robust penalties" for social media companies that repeatedly compromise user information.
"In principle, I think that that makes sense, and the details matter, and I look forward to having our team work with you on fleshing that out", Zuckerberg said.