Facebook just one-upped Snapchat by introducing World Effects - augmented reality 3D world objects on its own.
These are "early versions" of World Effects, so you can expect some refinement over time.
Unlike placing a regular sticker or emoji on your pictures, World Lenses uses 3D objects. You will have to pan your smartphone's camera to capture different angles of the effect. You can float an arrow in the world to point to a landmark, put word bubbles like "bae" or "miss you" over your head, or throw in a "celebratory" robot.
Facebook's Messenger platform is visually rich with features like photos, videos, emojis, stickers, and GIFs make and recently the company has also included the ability to send high-res 4K images as well.
"Since launching in closed beta at F8, we've seen a strong reponse from the 2,000+ creators using AR Studio - building fun, animated frames, masks, and interactive AR experiences", said Ficus Kirkpatrick, engineering director at Facebook.
Currently, these effects are not available for all Messenger users.
Augmented reality - better known as AR - is quickly becoming a part of our everyday lives, mainly through the apps we use the most. Just these recent months, Facebook has implemented messaging Streaks, Instagram Live filters, and a standalone Instagram Direct messaging app. It is been copied from the Snapchat's AR-based objects and turned out in the form of the tool, World Effects on Facebook Messenger.
The announcement about AR Studio makes it quite clear that the company welcomes augmented reality content created by outside developers, something Snap has yet to do, TechCrunch notes.