Whether the decision to roll out Amazon Prime on the Apple TV today is related, or purely coincidental, remains to be seen. The app works with third generation Apple TVs or newer.
Last month we reported that Amazon was struggling to keep awareness high for their Video product, with 37% of survey respondents suggesting that they hadn't used Amazon Video in the past year (and in some cases had never used it).
iPhone X users will be happy to know screen support is also available today as well. It starts on Amazon Prime Video on Friday 8 December and will run for 13 episodes in total, with one added to the streaming platform each subsequent Friday. Spanish blog Applesfera spotted the Prime Video app in the iOS App Store with promotional text written by App Store editors. Prime Video also offers a wide array of award-winning kids content, including "Tumble Leaf", "If You Give a Mouse a Cookie" and "The Snowy Day".
The tvOS 11.2 software update will allow Apple TV 4K customers to choose between having video converted to the best format their TV can support or outputting the video in its original frame rate and dynamic range.
Amazon didn't "want to sell it to our customers, because they're going to be buying it thinking they can watch Prime Video and then they're going to be disappointed". It was still possible to play Prime Video content on an Apple TV, but it required that you stream through AirPlay from another Apple device.