Black Friday Online Sales Surge to New Records With Mobile Pushing Fastest

Posted November 28, 2017

Black Friday, is a sales offer originating from the USA where retailers slash prices on the day after the Thanksgiving holiday.

"We know that opening on Thanksgiving Day was merely pulling shopping visits from Black Friday, as opposed to creating an additional opportunity for shoppers to hit the stores", Field said about that strategy.

According to Adobe Analytics, which measures 100 of the largest retailers in the USA, retailers raked in US$7.9 billion on Black Friday and Thanksgiving, with Cyber Monday expected to bring in another US$6.6 billion. TVs, laptops, toys and gaming consoles mainly the PlayStation 4 were among the most heavily discounted and the most prominent sellers, according to retail analysts and experts.

Commerce marketing firm Criteo said 40 percent of Black Friday online purchases were made on mobile phones, up from 29 percent a year ago.

Department store operator Macy's Inc said that processing of payments with some credit and gift cards was taking longer than usual in its stores on Black Friday, the traditional start of the key holiday shopping season.

And they just keep buying - online. There was little sign of the wild shopper frenzy customary of Black Fridays from last years. The fact that shopper visits outlasted intact on Black Friday demonstrates that physical retail is still highly appropriate and when done right, it was profitable.

"There had been much conjecture this year about whether Black Friday would be a hit or miss with United Kingdom shoppers, and many retailers followed the lead of their USA counterparts, extending their promotional campaigns over two weeks or more, which did risk diluting the impact of the event", he said.

The NRF, whose overall industry sales data is closely watched each year, is scheduled to release Thanksgiving, Black Friday and Cyber Monday sales numbers on Tuesday.

Smartphones sales break all record this year.