Better yet for Apple, it was the first time in six quarters that the company registered higher year-over-year iPhone sales.
According to UK-based research and analysis firm Canalys, the "Middle Kingdom" was responsible for 119 million unit shipments during Q3 2017, a 5 percent lower score than the year before, but still nearly three times as much as India's latest quarterly tally. Earlier this year, the company promoted Isabel Ge Mahe to a new position as Apple's vice president and managing director of greater China, reporting directly to Cook and Chief Operating Officer Jeff Williams.
Apple has been working remarkably to keep up its quarterly deals, the entire year.
Looking ahead, Canalys said that Apple's upcoming iPhone X is attracting demand, but its high price and low supply could combine to garner few sales and ultimately won't help iPhone sales in the country.
In fourth place, Xiaomi pretty much repeated its Q2 2017 result, which was up 60 percent from Q2 2016, looking at "breaking" the top three's "dominance" next quarter, "making it an even tighter battle to the top". "While the iPhone X launches this week, its pricing structure and supply are inhibiting". The iPhone X will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term.
While Chinese brands like Huawei, Oppo, Vivo and Xiaomi have struggled to gain traction in the U.S. "Moving into the last quarter of the year, the competition among the top vendors in China will remain tight with no clear victor", said Canalys Research Analyst Hattie He.
On Thursday Apple will report their Fiscal Q4 2017 Financials and will hold their conference call at 2:00 p.m. PT / 5:00 p.m. ET.