Polestar 1 Drops Its Top In The Virtual World

Posted October 21, 2017

Volvo in-house tuner Polestar has been morphed into a standalone brand for high-performance electrified cars and on Tuesday we saw its first model, aptly named the Polestar 1, unveiled to the world in Shanghai. Now, someone has made a decision to explore the idea of a dreamy convertible by chopping off the fixed metal roof. With that being said, nothing has gotten me more excited than the release of the utterly gorgeous Polestar 1 by Volvo.

The firm hasn't revealed specifics about either model, although it said the mid-sized 2 BEV, now in the engineering phase, will "join the competition" around the Tesla Model 3.

It seems unlikely that the company will put it into production, unless it plans a chassis option for American motorhomes, but it could indicate that the Jeep will get creative with concept models of the new Wrangler that is due to debut in 2018.

"The investment highlights the financial muscle and industrial and manufacturing expertise Polestar will have access to, and establishes the fully consolidated Volvo Cars subsidiary as a stand-alone electrified performance auto company", Geely Holdings and Volvo Cars said in a statement. Both will be battery electric vehicles (BEVs).

Polestar 1 is the world's first vehicle to be fitted with Öhlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology.

Polestar 1 is based on Volvo's Scalable Platform Architecture (SPA) but approximately 50% is new and bespoke, created by Polestar's engineers.

Polestar will build its cars at a new plant in the western Chinese city of Chengdu, which already hosts a Volvo factory. The former is expected to start production by late 2019.

The ordering and configuration of Polestar cars will be conducted online via a Polestar app or online portal.

The order books for the new Polestar 1 open on 17 October 2017, with Polestar able to take expressions of interest from prospective customers immediately.

The Polestar 1 will also form part of a new scheme which the manufacturer says will move away from the traditional model of vehicle ownership. Polestar will offer its vehicles via two- to three-year subscriptions. The Polestar 1 will be acquired via zero-deposit deal over two or three years, with everything incorporated into one monthly payment. Phone-As-Key technology will allow the owner to share a virtual key with a third party, and also provide access to other on-demand features.

'This concierge service ensures that the customer only needs to focus on the enjoyment of driving'.