Oculus Rift and Touch bundle dropped to just $399

Posted July 12, 2017

The Oculus Rift starting Monday is priced at US$399, including the Touch controllers. You're still paying nearly $900 for the privilege, though, almost a year and a half after release. The company added that "this $399 price drop won't last, so act now and start enjoying the Summer of Rift".

Why the sudden price cut?

It'll be interesting to see if HTC comes back with a new promotion of its own, but considering the fact that its summer sale just wrapped up, that seems unlikely. The problem now is that with SSD and memory prices continuing to rise due to supply shortages, and those pesky cyrptocurrency miners buying up all the graphics cards, inflating prices significantly. Seven months later and that total is halved, at least for a little bit.

Facebook said it has provided more than $250 million in funding to developers to drive more content for the Rift.

Before whipping out your credit card, just remember that you'll need a powerful gaming desktop or laptop to run games smoothly on the Rift.

Additionally, Oculus has discounted a variety of games for the platform are also on sale via the Oculus Store. This is a tried method that works for console manufactures with locked-in ecosystems.

Amazon, Currys, and GAME are all honouring the new price, which is now considerably lower than Valve's HTC Vive - which still costs around £750. The company is still trapped in a legal conundrum with Zenimax over the whole copyrighted code thing, and things could get bad if Zenimax manages to block the headset from being sold that contains the code they claim belongs to them.

Of course, some VR skeptics will take this move as a signal that Oculus is desperately reaching for a quick solution to boost sales on a device that still hasn't cracked the mainstream in terms of widespread popularity. What began as a Kickstarter campaign a few years ago has received mostly positive reviews since its launch last March.

Oculus is temporarily cutting down the price of Oculus Rift virtual reality headset to match cheaper rivals like the PlayStation VR. While the quality of the experience will vary, it's nice to see VR actually becoming more affordable.