Now no shopping holiday is safe from retailers' attempts to stretch sales - not even wholly invented ones like Amazon's "Prime Day".
Amazon.com, Inc. (NASDAQ:AMZN) is making voice-activated shopping a bit more attractive for Alexa users this year, offering special early access and additional deals only for users of their smart speakers.
Amazon Prime customers have exclusive access to Alexa deals starting today, through July 17th. Simply say, "Alexa, sign me up for Prime", and you'll be given the opportunity to pay $79 for one-year of the service.
Amazon will drip-feed deals from 6pm on 10 July and throughout 11 July, usually with countdown timers to tell you when they will be available.
On July 10, the e-commerce giant will kick off this year's Prime Day - a yearly event in which Amazon slashes prices on a wide, sometimes comical, variety of items for its Prime membership customers.
Like Prime Day itself - which, after launching in 2015, became Amazon's biggest-ever shopping day previous year, and has now cemented itself as an annual event - it's all part of an effort to push Amazon's Prime service. Maybe it got you stoked about upcoming deals!
Save $6 on Greenies dog treats, original flavor, 27 oz. - say, "Alexa, order Greenies dog treats".
To see Alexa's Prime Day (July 11) deals without asking, check out Amazon's Alexa Deals page, which shows the current deals available via the vocal assistant and the phrases that unlock them.
Save $20 on Philips Hue Lightstrip Plus 2 Generation - works with Alexa - say, "Alexa, order Philips Lightstrip Plus".
You don't need to wait until Labor Day to host the next big sale for your business.
Save $7 on Wemo Mini smart plug. People shopping using Alexa for the first time between now and Prime Day will receive a bonus $10 promo code.
Amazon says that it will slash the price of this TV by over 30 per cent during the sale event. Popular products will sell out quickly, and the last thing you want is to miss out because you were checking up on another deal.
Try using an Alexa device to find your products.
The promotion to push voice shopping for Prime Day are an exciting "experiment" by Amazon. However, the catch is that you'll need to be an Amazon Prime customer in order to take advantage of the deals and speedy postage.