Apple's Siri Speaker enters production

Posted June 01, 2017

Apple has started to manufacture a smart, internet-connected speaker with the aim to take on Amazon's Echo and Google Home, Bloomberg reported Wednesday.

Apple Inc. is already in your pocket, on your desk and underneath your television.

Has the delay in entering the market allowed Apple to get this release just right?

Apple's WWDC keynote is coming up quickly; the event is happening this Monday starting at 10AM PT/1PM ET. Many interpreted that as an indication that Apple was planning to introduce its long-awaited entry to the home automation control market with a device that had a display.

Apple is reportedly ready to announce its Siri-powered smart speaker and could do so during its developer conference next month, Bloomberg said on Thursday. Soon, a device embossed with "Designed by Apple in California" may be on your nightstand or kitchen counter as well.

Apple's Siri Speaker (an unofficial name) would have surround sound, integration with Apple devices, and no touch screen. Whether it's using Apple Pay to buy items via voice commands, playing your favorite songs through Apple Music, or finding your lost iPhone, the company wants to offer a competitive product that will keep users from defecting to similar offerings from Google and Amazon. The manufacturing company behind Apple's AirPods will also be responsible for building out the new speaker. It's not expected to ship until later this year, however.

Apple's Worldwide Developers Conference kicks off June 5. Apple last updated the 9.7-inch iPad Pro in March 2016 and hasn't refreshed the larger 12.9-inch model since its November 2015 debut. In addition to generating virtual surround sound, the speakers are purportedly louder and more crisp than rival offerings. The company has apparently considered building in technology that would be able to acoustically map the space around it, and then adjust its EQ settings accordingly.