Cavaliers to sport Goodyear wingfoot logo on jerseys

Posted May 16, 2017

The team and Goodyear will announce the deal Monday afternoon, which is expected to be a three-year program to sell advertisements on the uniforms.

Goodyear also celebrated the legacy of Akron native-born LeBron James and the Golden State Warriors' Stephen Curry during last year's National Basketball Association finals with its "Akron Born" campaign.

The Boston Celtics, Sacramento Kings, Brooklyn Nets and Philadelphia 76ers have already announced jersey patch agreements for next season, making the Cavs the fifth team to announce such an agreement. In a press release from the Cavs, LeBron James would explain why Goodyear is the flawless logo for a kid from Akron.

It was exactly 13 months ago that the National Basketball Association approved of teams signing a company to put its 2½ by 2½ inch logo on jerseys in the upper left hand corner beginning with the 2018-19 season.

Also, as part of the arrangement, the Cavaliers and Goodyear are donating $1 million to educational programs in Cleveland and Akron public schools.

First look at what Cavs jerseys will look like with Goodyear logos.

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The Wingfoot logo patch will be worn on the front left of the jersey and the Nike logo will appear on the right. The sponsorship patch will measure approximately 2.5 inches by 2.5 inches and be adjusted to fit the dimensions of each sponsor's logo. "I couldn't imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear - two companies that mean a lot to me and my family".

In announcing the deal with Goodyear, Cavs CEO Len Komoroski said the partnership "was just meant to be". "There is something special for me personally having that logo on the Cavs uniform". In the 1930s, Goodyear was a founding member of the National Basketball League, a precursor to today's NBA. The Cavaliers made sports history by delivering Cleveland its first major championship in 52 years after defeating the Golden State Warriors in the 2016 NBA Finals. The Akron Goodyear Wingfoots won the first title that season.