Trump needs to battle what the news media is doing to his campaign and the only way to do this is to come into the living rooms of voters every night.
In between interviews and clips from Trump campaign ads, the hosts railed against the "left-wing media" which Epshteyn explained "screws everything up" and boasted how now they could reach viewers without bias or spin.
The episode began with an introduction, with Sims promising to deliver a message "straight from the campaign". It has nothing to do with Trump TV. "It's about using 21st-century technology and communication in a way that's effective".
The show's first guests are campaign manager Kellyanne Conway and adviser Jason Miller, according to Wired. Although shot to mimic a news program, the broadcast was essentially a campaign advertisement with only glowing coverage of Trump and sharp criticism of his Democratic opponent, Hillary Clinton.
Trump has not shied away from voicing his disdain for the mainstream media throughout the campaign trail, often accusing outlets of unilateral bias against him. "We have the most incredible people, but I just don't have any interest in that", Trump said in an interview with Cincinnati radio station 700 WLW on Tuesday.
The show didn't present new information so much as it just casually preached to their most loyal base - and the hosts assumed their viewers had a lot of insidery knowledge of Clinton's alleged wrongdoings, since they just discussed rather than explained her various supposed scandals. "And the American people are ready to make our voices heard and be known". "The only difference is we're going to broadcast it live", he said. "If at some point he were to ask us to be a part of anything he may do in the future, we would be foolish not to listen, as Mr. Trump is an incredibly successful businessman".
A report from the Financial Times on Monday stated that Jared Kushner, Trump's son-in-law, had contacted Aryeh Bourkoff, head of a boutique firm known for media deals, in order to basically take advantage of the movement Trump's campaign had started. The Trump campaign pronounced it a success, saying it generated $9 million in campaign contributions.
They discussed a report about Virginia Gov. Terry McAuliffe's political action committee donating almost $500,000 to the election campaign of Dr. Jill McCabe-the wife of an FBI official who helped oversee the investigation into Hillary Clinton's use of a private email server while secretary of state.