At the kickoff of its -focused Ignite conference in Atlanta today, Microsoft announced a number of new services created to help organizations become more secure, more "digital" and more cloud-driven. But, it should also be taken with a grain of salt: A spokesperson for Adobe confirmed the company has a "large footprint" with AWS and it expects to use both AWS and Azure moving forward.
While Adobe started talking about the cloud early on, it mostly used it as a delivery mechanism for its subscription service at first.
"Business leaders in every industry are focused on how to better engage their digital customers, wherever they are", Nadella said.
At the Microsoft Ignite show in Atlanta, Adobe and Microsoft forged a strategic partnership specific to the enterprise marketplace that plans to see the two software giants work together in fostering digital transformation solutions and personalized experiences through IT.
The two companies are also collaborating in data integrations to aid customers that are working across Adobe Marketing Cloud and Dynamics 365 business applications, while making use of artificial intelligence (AI), machine learning and advance analysis.
Since 2014, the previously antagonistic companies have partnered to integrate Office 365 and Power BI into Salesforce's products, with the pure software-as-a-service company even being a "Diamond"-level sponsor of the Ignite conference".
Redmond, Wash. -based Microsoft reported revenue from Azure doubled in the quarter ended June 30.
Further, the company announced that Microsoft IT Pro Career Center and Microsoft IT Pro Cloud Essentials are now available in 25 languages and 40 markets globally. They already have a chunk of mutual customers. Microsoft will recommend to those companies that they use Adobe Marketing Cloud when they want to use their Dynamics 365 data on marketing campaigns, for example.
"Looking at speed as a barrier, the underlying architecture for Azure and 5.0 greatly improves the speed of failover to public cloud", West said.
The deal follows a pact a year ago that linked some Adobe products to Microsoft's customer relationship management tools.
With Azure Stack Technical Preview 2, Microsoft has added a handful of new capabilities to the mix, such as Azure Queue storage for application messaging services and Azure Key Vault for safeguarding encryption keys and passwords. The companies said in a statement. "Adobe's relationship with AWS is very important to us today, and I think it will grow more critical as we move into the future".